The numbers have come in kind of incredible. This is what the stars’ ranking looks like according to their WW net returns on investment for the period 2010-16.
Rank Return on Investment Total
1 Aamir (5 Films) 832%
2 Salman (11 films) 262%
3 Kangana (7 Films) 194%
4 Varun (7 Films) 174%
5 SRK (9 Films) 172%
6 Ranveer (10 Films) 109%
7 Hritik (7 Films) 106%
8 Ranbir (9 Films) 100%
9 Akshay (25 films) 98%
10 Ajay (18 Films) 71%
11 Shahid (11 Films) 47%
I used the simplest formula (percentage of net WW profit/budget) suggested by my CA friend which I was told means if I gave Aamir 100 bucks, he’d give back 832 bucks or in case of Shahid, of the 100 bucks I gave him, he only gave me 47 back.
If you think it’s odd that Varun should be ranked higher than SRK, it’s because it is. BUT he was a part of Dilwale and technically, purely technically, the film counts as a hit in his kitty even though it is 100% an SRK film. But before you feel like that’s unfair, remember that Aamir’s numbers also include the super small Dhobi Ghat which only screened on 600 screens which are dragging his averages down.
Kangana was the real challenge to do. I didn’t know if I should count her multi-starrers as “hers” or do they get counted in the male stars’ kitty? So I went with films that have her in the lead. And her numbers are great even with disasters like Rajjo, Revolver Rani and I Love NY.
Numbers are great. I found a site which gave footfall numbers which I thought seemed a lot more reliable than ticket sales figures and gave us a better idea of which films got repeat audiences and whether the wide releases were as effective in gaining repeat customers for films or not. Since ticket prices vary and affect BO figures, footfalls should provide a clearer picture of which stars are doing really well.
At the office everyone is getting ready for the silver jubilee. SRK has handed over the reins entirely to Tabu and Tabu has handed over much of SRK’s work to Anushka. Anushka is seen attending many of the events that SRK used to go to. The two women are in charge of the company while SRK throws himself entirely into the ad campaign. He’s seen auditioning models and this time he picks really classy looking girls.
Back at home, Alia is sitting on her bed facetiming with Madhuri. She tells her about the conversation she had with Shriya. Madhuri jokingly rolls her eyes but Alia tells her she thought Shriya was being sincere. Just then the kids come into the room and Alia has them say hello to Madhuri and they do so chirping and shouting like kids do. The noise brings SRK to the door. He stands there listening to Alia ask Madhuri how her work was going. Madhuri tells her about the cases she has seen, how people there have to travel far to get to a proper hospital.
At work, Tabu has really cleaned up the place. Everything is in place. Things are working. Profits are coming in. But they are still losing market share. Tabu tells SRK in a meeting that she needs him to step up. SRK tells her that he’s getting frustrated trying to come up with the campaign.
He tells her that everyone else in the market was making an inferior product and that is why they could sell it so cheap. They’ve captured the young office going male and college guy market that thrives on low prices. The older crowd who had been loyal to his brand now prefer wines. But he says he doesn’t want to lose this market. The posh guy sitting in a posh hotel has always been his target. He makes whiskey for the classy guy and he was not going to compromise on the quality to make profits.
Alia caresses Shriya’s shoulder. Shriya’s eyes had moistened. “I figured out very early on that I was never going to replace your mom in his life. He used to be so sweet in the early days. He used to talk to me, he told me everything that happened between him and your mom. I was his best friend and he was mine. He used to cry for you, do you know that, Alia?” tears fall down Alia’s face when she hears this.